How to be active and dynamic with your digital communication.?

active and dynamic with your digital communication
195 Views

At a time when digital communication continues to assert itself as a key element in the success of a business, knowing how to use the channels and tools inherent in it is essential for all companies in the digital age. Knowing your audience, knowing how to anticipate and respond to the demands of your customers, attracting new prospects, communicating the right information at the right time, giving newcomers a feeling of confidence and responsiveness, increasing your visibility. so many goals and objectives that must be sought to be achieved in order to develop and sustainably anchor your business on the Internet.But then, how to effectively develop and exploit your online presence? What means are available to us and for what price and/or investment of time is it possible to expect a positive result?

Google my business, an essential

Your Google my business listing is the equivalent of a business card. It allows the display of all the important information concerning your establishment; name, telephone number, e-mail address, postal address, hours, photos, logo, description and is displayed contextually in the margin of the Google search results page. It also appears on Google maps when your business is searched.

Not having a Google mybusiness is tantamount to not existing for anyone using Google to do their research, so don’t miss this opportunity! Google mybusiness is free and will only require a google (gmail) account.Important to know, Google mybusiness (GMB) can be an advanced management tool. The product allows you to create posts to broadcast and communicate your news and current actions. As a trust index, GMB is also very powerful and allows your customers to add their comments and ratings easily. These are then highlighted and – insofar as they are good – will allow an ever greater influx of visitors who are more likely to trust you and contact you. We recommend that you always respond to your positive and negative reviews! Other functionalities can also be covered by GMB, such as the direct online quote request or the display of FAQ modules (Frequently Asked Questions), list of services and products.

A file already exists for your company? Claim it! Once in your possession, you will have access to all the features mentioned and this will allow you to secure your data. Quick reminder: anyone can modify an unclaimed GMB , even a malicious competitor.

Do not hesitate to consult these related articles dedicated to the subject;

It’s no secret that social networks such as Instagram, Facebook and LinkedIn are very popular communication and marketing platforms and more powerful than ever. Being present on these sites maximizes your visibility and your interactive possibilities with your audience and customers.Announce your promotions in stories, organize interesting events, create contests, get in direct contact with your customers and seize all the opportunities you have to stand out from the competition. A visibly active and responsive establishment will be more inclined to be solicited.There is always something to say! An announcement to make, an achievement or testimonial to share, a promotion to vote for or a common question to answer. Even a short text with an illustrative photo can be enough to remind everyone why your company is special and stands out from others in your field of activity.

Important : if the networks can be real propellants and attractive public showcases for your company, the reverse is also true. Old and long abandoned networks will automatically confirm the suspicions of your potential customers at first glance. Your networks may then be perceived as signs of: lack of responsiveness, nonchalance, negligence or obsolescence

Leave a Reply